⁄⁄ Glossary

Web terms, in plain language.

The terms every agency throws at you — explained the way we'd explain them over coffee. Bookmark it for your next vendor meeting.

SEO (Search Engine Optimization): Everything done so a site appears higher in Google for the searches that matter to the business. Split into technical SEO (speed, structure, indexing) and content SEO (pages that answer real queries).
Core Web Vitals: Google's three measurements of real user experience: how fast content appears (LCP), how fast the page reacts (INP) and how much the layout jumps around (CLS). They directly influence rankings.
CMS (Content Management System): The admin panel through which you edit the site yourself — texts, images, pages — without a developer. WordPress is the best-known one; modern sites often use lighter, faster alternatives.
Headless CMS: A CMS that only stores and serves content, while the visible site is built separately with modern technology. Result: the editing comfort of a CMS with the speed of a custom build.
Hosting: The server where the site physically lives. Cheap shared hosting is fine for a brochure site; stores and applications need infrastructure that scales with traffic.
Domain: The site's address (bilenta.dev). Rented yearly, and it should always be registered to you — not to your agency.
SSL / HTTPS: The encryption between the visitor and the site — the padlock in the browser. Mandatory today: without it browsers show warnings and Google ranks you lower.
Responsive design: A site that adapts its layout to every screen — phone, tablet, desktop. Not a feature anymore; the absence of it is a defect.
CRM (Customer Relationship Management): The system that holds every client, deal and conversation in one place, so sales don't live in someone's inbox. Can be off-the-shelf or built around your exact process.
ERP (Enterprise Resource Planning): Software that runs the operational core of a business — invoicing, inventory, finance, payroll — in one system instead of a dozen disconnected spreadsheets.
API (Application Programming Interface): The standardized way two systems talk to each other — how your store tells the courier to create a shipping label, or your CRM pulls invoices from accounting.
Structured data (Schema.org): Invisible markup that tells Google exactly what a page contains — product, price, FAQ, company. It unlocks rich results and helps AI assistants cite you correctly.
hreflang: The tag that tells Google which language version of a page to show to which user. Done wrong on bilingual sites, it silently removes one language from the results.
Landing page: A single page with one job: convert visitors from a specific campaign into inquiries or sales. Measured ruthlessly by its conversion rate.
MVP (Minimum Viable Product): The smallest version of a product that real users can use — built fast to test the idea before investing in the full vision.
Conversion rate: The percentage of visitors who do what you want — buy, inquire, sign up. The number that turns 'beautiful website' into a business question.